Monday, March 12, 2012

A New Website - to Serve You Better!

The Business Advisory Centre Northumberland aims to serve our clients to the best of our ability. We are excited to launch our new website. It was designed with you in mind. The information is organized in a way that we hope will help make it easier for you to find what you're looking for. We know how busy business owners really are.



Connecting business owners with the resources they need to succeed is what we do best.




You'll find information on our website about the programs we offer, research material to help you with your planning, details about our seminars, links to our partners & sponsors and of course, we invite you to contact us if you'd like more information.



Check it out at http://www.businessadvisorycentrenorthumberland.ca/



Our Mission:
The purpose of the Business Advisory Centre Northumberland is to provide information, support and development services to new and existing small businesses and entrepreneurs in Northumberland.

Tuesday, March 6, 2012

Strategies for Web-based Marketing

With so many online tools these days, business owners can feel like a deer caught in the headlights. Flooded with information(light)and blinded by the same. It's best to start simple and expand gradually. Here are a few important pointers to help.

1) Offer Information to Customers- 76 percent of consumers gather information from online sources before making a purchase. Websites, blogs and online chatrooms are some of their favourite sources. They expect the company website to help them make an informed choice. Position your business as an expert and watch it grow.

2) Optimize Search Engines- knowing the key words and phrases that customers will use to search for you business is the first step. Include them in your content and make it easier for your customers to find you first.

3) Blogging & Video Posting - blogs help you stay in front of your clients and raise your page in the search engines. Video posting allows viewers to see you and hear you which can help them trust you before they meet you.

4) Social Media Boosts Your Business - reaching out effectively will likely require having a number of social media tools. Using Facebook, Twitter, YouTube, and blogging can help you have a bigger impact and a more visible presence to your online community.

Don't let fear stop you from getting started. Most users get over their fear pretty quickly and then wonder why they didn't start using these tools sooner.

Tuesday, February 7, 2012

Re-Energizing

Are you mapping out your future or are you simply putting one foot in front of the other and hoping that it takes you someplace where you want to be? If you'd like to steer your own ship, here are a few simple suggestions that can help:

1) Spend some time reflecting on where you've been, what your strengths are and accept reality for what it is. Stop comparing yourself to others and focus on your passion and your success stories.

2) Learn more about what successful companies are doing differently. The landscape is changing in the world of business. It might be time to reinvent and prepare to change with it.

3) Create your own job description. Tailor it to your skills and then sell yourself. Stay focused on your strengths. The only thing worse than arrogance is false modesty. You have to blow your own horn because no one else knows the tune.

4) Change your network. New connections breed new ideas which leads to new growth. Finding new networks can be very refreshing.

5) Once you've re-energized yourself....execute your plan. Define your path. Learn new things. Build supporting relationships. Take small steps EVERY DAY.