Who is an Ideal Client? It's one who:
-Respects your opinion and listen to your advice
-Pay what you ask and don't quibble over price
-Works with you to arrive at solutions
-Responds to your calls/emails in a timely manner
-Sends you quality referrals
Wouldn't we all like to have more "Ideal Clients"? Statisitcs show that they typically make up 20% of our clientelle and generate 80% of our revenue. How can we increase that 20%?
1 - Clearly define your target market (know who they are)
2 - Cater to their needs (know what they want)
3 - Offer measureable results (quality service on time)
4 - Show them what's in it for them (loyalty programs, referral programs...)
5 - Build trust and credibility (be likeable, make eye contact, genuine empathy)
6 - Create a sales cycle that builds trust (it's consistent & frequent)
Start paying attention to the ideal clients and fire the ones that are consuming your time
without generating revenue or bringing you repeat business. It's too easy to be so busy catering to the needs of the lesser client that we ignore or take the ideal client for granted.
Buisness goes where's it's invited.......& stays where it's appreciated.
S
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