Want More Ideal Clients?

Who is an Ideal Client? It's one who:

-Respects your opinion and listen to your advice
-Pay what you ask and don't quibble over price
-Works with you to arrive at solutions
-Responds to your calls/emails in a timely manner
-Sends you quality referrals

Wouldn't we all like to have more "Ideal Clients"? Statisitcs show that they typically make up 20% of our clientelle and generate 80% of our revenue. How can we increase that 20%?

1 - Clearly define your target market (know who they are)
2 - Cater to their needs (know what they want)
3 - Offer measureable results (quality service on time)
4 - Show them what's in it for them (loyalty programs, referral programs...)
5 - Build trust and credibility (be likeable, make eye contact, genuine empathy)
6 - Create a sales cycle that builds trust (it's consistent & frequent)

Start paying attention to the ideal clients and fire the ones that are consuming your time
without generating revenue or bringing you repeat business. It's too easy to be so busy catering to the needs of the lesser client that we ignore or take the ideal client for granted.

Buisness goes where's it's invited.......& stays where it's appreciated.




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Successful Goal Setting for the New Year

Once upon a time, one of my wisest mentors pointed out to me that when it comes to setting goals "hope is not a plan".

Think about that for a moment. How often do we actually say we "hope for this or that to happen" but we never really take any concrete action to make it happen? Or.... we think we have done things to make it happen but we haven't been clear and specific in our vision and therefore our actions are unclear and non-specific.

Success in accomplishing any goal is always in the details. Goals need to be Specific, Measurable, Achievable, Realistic & Timelinked (SMART) or they're not really goals at all. Once we have a SMART Goal, we can create a plan to achieve it. If we plan our work and then work our plan, it will result in success.

May you accomplish many SMART Goals in 2011.

Does Your Business Need a Makeover?

1) Fit your business with a simple, solid, flexible business plan
2) Refresh health and productivity strategies
3) Adopt saavy social media secrets
4) Rejeuvenate a storm of publicity
5) Experience the joy of building a team of advisors

2011 is the year to invest in yourself and your business. The Business Advisory Centre has programs, seminars and resources to help you. Visit the calendar in the upper righthand corner of our website to view the latest offerings www.bizdevelopment.ca

Contact us with your questions!


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