Storytelling for Business

Storytelling is a very effective way to make a point with your customers, clients, and employees.

Stories are the result of experiences. They usually have a setting and characters and they often have a theme. Generally speaking people react strongest to stories they can identify with. They see themselves as part of the story. Stories are in fact how we learn best and retain that learning most effectively. Stories let us convey wisdom and explain concepts in an entertaining way. The best stories motivate and lead people to a "call to action".

When telling your business story, begin with the end in mind. What is the purpose of telling this particular story? Start with a character that your audience can relate to. Make sure your story has a point and is useful to your audience. Consider the "call to action" as you build your story. Be aware of who your audience is and how they will relate to your story.

An example: a Spa Owner may wish to tell a story of how regular massage therapy has eliminated the need to take pharmaceutical pain killers for one of their clients who has a back injury. Another example: the owner of a Service for Seniors business may want to tell a story of how their services allow clients to stay in their own home thus saving them alot of money and the emotional distress of moving. You get the idea.

The more real and relatable your story; the more impact it will have in the telling.

Remember that a story by e-mail is different than a story in your blog which is different than a story you tell face to face. Tailor your story to suit the audience and the medium your using to convey it!