When was the last time you took a close look at your customer profile?
Have you ever conducted a survey to find out why people shop with you?
If you want to improve and grow your business, you need to seek & hear honest feedback from potential customers that currently shop with your competitors as well as your existing customer base.
There are two types of surveys that you can use to accomplish this:
1) The Quantiative Survey will ask clear questions with specific choices (often mutiple choice). The order of the questions usually runs from the very general to the very specific without leading the participant.
2) That Qualitative Survey will ask probing questions that explore without leading. There is often an interest in bringing in all voices and the results are usually supported by quotes. Focus groups work well when this is the type of information you're looking for.
A well designed survey is the key to getting reliable marketing information that answers the questions you need answered. Spending time assessing the value of the questions will ensure the usefulness of the answers and ultimately the effort. Test it on your friends, family and network first.
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