Back to Basics

1 - Set a Goal
Decide where you want to take your business. You can't hit the bullseye if there's no target. Make your goals S.M.A.R.T. (Specific, Measurable, Achieveable, Realistic and Time-linked). Focus on 2 or 3 key objectives for maximum success.

2 - Map out a Plan
Ink it, don't just think it. Successful business owners construct a written plan to guide them and they surround themselves with the right advisory team. The biggest strength of small business owners may be the ability to identify their own weaknesses and find mentors to help fill the gap.

3 - Research the Situation
Know as much as possible about your potential customer, the competition and trends that may impact your business. Keep your eye on the ball, your ear to the ground and your finger on the pulse. Time and energy spent here will likely pay you back exponentially.

4 - Market Your Business
Now you can move things forward. Deciding how to carry out your plan will be much easier if you've done the homework. Reaching your market effectively requires knowledge of your customer and the competition, advice from experts and focus on the goal. Doing the research will enable you to develop a marketing strategy and save you money as you it carry out.

5 - Manage Cashflow
Track the numbers. Know where the money is going to and where it's coming from. Compare your actual income to your projected income as you move towards your goal. Remember that income and cash-on-hand aren't the same thing. Tracking allows you to adjust your sails before you get way off course.

6 - Take Training Courses
Continue to learn, grow and change. Anything that's not changing is not likely alive. Sometimes the best investment you can make in your business is an investment in yourself.